![]() There are also particular programs that seem to grab the viewer’s attention with TV9’s “Prime Time” show grabbing the maximum attention and TV5 doing really well on its women oriented programs. A businessman called Narendra Chowdhury is the chairman and managing director of RTPLA and the channel. NTV or New Generation TV is owned by the Rachana Television Private Limited (RTPL). Much of the profits from the hair oil business and subsequent businesses were channeled into the news channel and other media ventures. Naidu who used to run a travel agency struck it rich with a hair product called Nuzen Hair oil. ![]() is an Andhra based channel is owned by businessman BR Naidu. TV5 a news channel by Shreya Broadcasting Pvt Ltd. TV5 on the other hand follows a more conventional format of reporting news and NTV seems to be following in TV9’s footsteps with a competitive style of news reporting. It has managed to stay at number one with aggressive news coverage and multiple attempts to telecast breaking news every day. TV9 was started in 2004 and it came at a time when there was a dire need of new Telugu channels. There are also categories according to the viewer’s age group, the ones taken into account are 15+ male and 25+ male.Ĭhannels always score well in the 15+ group, though the main group that most advertisers focus on in 25+. The first region is Hyderabad, the second one is AP (includes Vijaywada and Vizag) and the third region is the cities and towns with a population of less than ten lakh. There are three major geographical regions where the Telugu media as a whole focuses to increase its ratings. The ratings of NTV have gone down from 122/125 to 118/122 in the 15+ age group.Īll the Telugu news channels in both the states have a common TRP list as the agency responsible for the survey is yet to separate the news channels of the two states. TV5 has also seen an increase from 121/126 to 132/121 replacing NTV from the second spot. Taking into consideration the last two weeks, TV9 has managed to stay atop the list with the TRP rating increasing from 131/132 to 141/131. ![]() ![]() While TV 9 has been consistently on top of the TRP charts, TV 5 and N TV are trailing close behind. The last few weeks witnessed three news channels maintain the top three slots. With more news channels vying for TRPs in Telangana and Andhra, the battle has just come tougher. There has always been a fierce battle for higher TRP ratings among television channels to attract a higher number of advertisers and in turn increase their revenue. ![]()
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